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Latest news: out of 39 project applying for the H2020-RUR-09 call last February, LIVERUR was selected with other six projects to pass to the second stage. Next deadline: September, 13th 2017.


LIVERUR aims at expanding an extremely innovative business model called Living Labs among the rural regions</b>. Living labs are user-centred, open-innovation ecosystems often operating in a territorial context, integrating concurrent research and innovation process within a public-private partnership. The basis for the strategic development of a rural Living Lab is in establishing a sustainable stakeholder partnership; users, policy-makers, companies, researchers enter into agreements on the basis of which they may engage in longer term collaboration. However, a successful Living lab business design can be expected to be highly affected by the specific context of the Living Lab rural environment and by its specific objectives and ambitions. LIVERUR project identifies Living Labs as innovative business models that are currently developing in rural areas, and it will undertake socio-economic analysis to identify, describe and benchmark differences between the new Living Lab approach and more entrepreneurial traditional approaches (mass production, development of prices, optimising the cost structures with the enterprises, rationalisation). LIVERUR project pays particular attention to Living Labs, since they foster a more sustainable mobilisation of resources, improved cooperation between operators along the value chain and lead to new services. Living Lab utilizes the open innovation concept in a wider sense, with success/failure rate determined by empirically based research key factors. Since there is still a lack of empirically grounded studies, the short term objective of LIVERUR is to improve knowledge of business models growing in rural areas, including a through understanding of their potential. In the long term the project will increase the potential for rural economic diversification.

Project Output

  • Extensive report on the comparison between entrepreneurial traditional approaches, advantages and disadvantages, and the new revolutionary approach of Living Labs;
  • Strategy for gradual shift toward the Living Lab approach;
  • Regional Circular Living Lab business model description;
  • One business-oriented tool: collection of business cases targeting new entrepreneurs and offer them guidance and benchmark solutions;
  • Communication plan to capitalize the project across Europe.

Project Results

  • Deep knowledge of the new approach called Living Labs;
  • Implementation of shifting plan from traditional to more innovative approach in the rural sector;
  • Increase of entrepreneurs knowledge about rural business models and alternative approaches;
  • Business case tool creation;
  • Transnational activities of the project to solve common European issues related to rural environment (resource efficacy and management, environment resilience, openness of new markets, enhace the competitiveness of small medium agricultural enterprises);


13 February 2017

Contact Person

Martina Oceelli


  • Cleopa HmbH (Germany)
  • Surgenia (Spain)
  • Universidad Católica San Antonio de Murcia (Spain)
  • European Centre for Studies and Initiatives (Italy)
  • Action Group for Rural integrated development (Murcia Region) and ASAJA Murcia (Spain)
  • University of Ljubljana (Slovenia)
  • Chamber of Agriculture and Forestry (Slovenia)
  • Institute of Entrepreneurship Development (Greece)
  • Farmers Parliament (ZSA) (Latvia)
  • Wireless Info Research Centre (Czech Republic)
  • French Chamber of Agriculture (France)
  • FRCT – Regional Fund for Science and Technologies (AZORES) (Portugal)
  • CEA Leti (France)
  • TR Associates Ltd. (Malta)
  • Sogesca srl (Italy)
  • Technological Centre of Warsaw (Poland)
  • Zafer Development Agency (West Turkey)
  • Oudhref village in the Eklim Oasis (Tunisia)
  • Federal Institute of Agricultural Economics (Austria)
  • Dubai Future Foundation (Arab Emirates)
  • Unione dei Comuni del Trasimeno (Italy)
  • Fondazione E-35 Reggio Emilia (Italy)

Indicative Budget

4.5 million €